HSBC VISA PLATINUM UNVEILS A MORE REWARDING JOURNEY WITH UNRIVALLED ‘PAY 1 FOR 2’ BENEFITS

Also introduces Noi - Krisda Sukosol Clappe as its first Card Presenter

HSBC Thailand is unveiling a new positioning and a superior set of benefits for HSBC Visa Platinum Card under the concept of “A More Rewarding Journey”. The HSBC Visa Platinum cardholders will be offered unrivalled “Pay 1 for 2” privileges for all of life’s journeys.


The bank also introduces Noi - Krisda Sukosol Clappe as its Platinum card presenter.

Wichit Phayuhanaveechai, Head of Personal Financial Services, HSBC Thailand said: “HSBC Visa Platinum Card proved a great success in previous years, thanks to its exceptional offers, particularly the unsurpassed travel benefits. HSBC continues to enhance its card’s features and benefits to fulfill the lifestyles of our target customers which would increase spending and also attract new clients. We are thus delighted to introduce a new Platinum card concept and that is ‘HSBC Visa Platinum: More Rewarding Journey’.”

Mr Wichit added that HSBC Visa Platinum Card aims to fulfill the aspirations of the new generation who look for a rewarding experience while working hard to reach their individual objectives. With this in mind it is introducing the irresistible “Pay 1 for 2” benefits which gives Platinum card members superb privileges at award-winning hotels and airlines thus ensuring an enjoyable journey through 2010. Among the special benefits are the following:

-A Journey of Dining Pleasure:Pay 1 for 2 Persons to enjoy buffet at Riverside Terrace, Bangkok Marriott Resort & Spa (valid until 30 December 2010)

-A Journey of Serene Hideaways: Pay 1 for 2 Nights accommodation at Six Senses Resorts & Spas (valid until 20 December 2010)

-A Journey of Premier Travel: Pay a Special Rate for 2 Round-trip Cathay Pacific Air Tickets from Bangkok to Hong Kong, Singapore, Beijing, Shanghai, Colombo, New Deli, Karachi, and Mumbai (valid until 31 March 2010)

-A Journey of Championship Attractions: Pay 1 for 2 Tickets to view World Golf Championship event “HSBC Champions” in Shanghai and Women’s Champions 2010 in Singapore

-A Journey of Exquisite Rewards: Pay 1 for 2 Sets of King Power Duty Free Vouchers worth 4,000 baht per set. Use only 40,000 HSBC Reward Points to redeem 2 sets of the vouchers worth 8,000 baht in total (valid until 31 March 2011)

Moreover, HSBC Visa Platinum cardholders can enjoy special discounts and privileges at leading local stores and shops in 40 countries worldwide. They are also entitled to redeem a travel voucher worth 500 baht with only 2,500 HSBC Reward Points and use the voucher to redeem tickets from any airline of their choice. Platinum card members also receive a range of special privileges such as Platinum Concierge Service, Platinum Home and Roadside Assistance, Travel Accident Insurance, and many more.

Mr Wichit is certain that the new HSBC Visa Platinum campaign will gain positive response from the existing cardholders and attract new customers. Those who apply for an HSBC Visa Platinum Card from now until 28 February 2010 and meet the spending requirement will get a Maldives package (a roundtrip air ticket and accommodation at ClubMed) for 1 person worth 47,600 Baht.

HSBC has also appointed Noi - Krissada Sukosol Clapp, an artist and executive of The Siam Hotel, as its presenter to reinforce HSBC Visa Platinum Card’s unique image among the target group while also representing the new generation who believe that enjoying life’s journey is more important than reaching the destination. A comprehensive communication campaign will be launched to build up awareness and appreciation of this new product’s positioning.